Search intent is the purpose behind what someone types into a search engine and the kind of result they expect to see. Some users are looking for information or answers to their questions, others want to find a specific website or brand, and some are ready to take action such as making a purchase or signing up for a service. Recognizing whether a query is informational, navigational, or transactional helps you create content that aligns with user expectations, improves relevance, and increases the chances of attracting the right visitors to your website.